If you are a shopaholic who loves bargains or good steal at a high-end brand, here’s your chance to rejoice and treat yourself with the upcoming annual citywide flash sale. This year, in its 20th edition, Dubai Summer Surprises is organizing a six-week steal to keep the citizens happy in peak summer weather.

Dubai Summer Surprises

The Dubai Summer Surprises is an annual shopping fest by the Dubai Festivals and Retail Establishments or DRFE which is a sector of the Department of Tourism and Commerce Marketing (Dubai Tourism). Laila Mohammad Suhail, the CEO of DRFE stressed on the fact that these DSS sales even further strengthen the Emirate’s positioning as a top pick among tourists.

It makes summer bearable and brings so much more excitement the lives of Dubai citizens. This year, it began on July 17 and is supposed to last through mid-August. So, prepare for weeks of live performances, workshops, in-mall events, promotions at dining places and mega sales at most retailers all around Dubai.

Sale, sale, and more sale

Virtually all retailers across the Emirate of Dubai will be organizing sales with discounts ranging from 30 per cent to 75 per cent off. You can enjoy these offers at all places, starting from the Dubai Festival Centre to the Mall of Emirates. What’s better? These discounts can be found daily until August 12.

Weekly 72 hour bargains

DSS comes with a weekly 72-hour mega discount sale from Monday through Wednesday. You can expect the already discounted products to get even more discounts, but for three days only. People can visit the mall in the middle of the week to score some good bargains. For specific information regarding the participating retailers keep up with the DSS social media handles.

You can avail these mid-week bargains at malls like The Dubai Mall, Al Ghurair Centre, Oasis Centre, and more. Also, some great sales at outlets of Pottery Barn, Home Box, IDdesign, West Elm, Jashanmal, and Muji.

Weekly Friday surprises

Each Friday for six weeks a retailer will run a surprise DSS flash sale. The sale will begin right when the shop opens and last until stock run out. For information, follow the DSS Facebook handle every Friday.

The Grand Finale

For an epic conclusion the shopping fest, the DSS organizers will host the ultimate final clearance sale. You will get to utilize the best of best discounts on the stocks that didn’t make the sale during the six weeks. Get to the retailer outlets and malls between August 10 to August 12 to reap the greatest shopping deals.

Raffles, more deals, and more events

Dragon Mart 2, Midriff City Centre, Wafi Mall, Deira City Centre, Mall of Emirates, and Mercato Mall & Town Centre Jumeirah are running scratch to win, raffle draws, other kinds of sweepstakes to win prizes small and great. From a gift voucher to a paid trip to a tropical destination–you can win it all.

You can also find discounts at the Director’s Lounge of The Roxy Cinema locations. While interactive and sports outlets will also run special performances, promotions, and workshop. There’s something or the other for everyone.